Slim·Fast® is a brand of shakes, bars, snacks, packaged meals, and other dietary supplement foods sold in the U.S., U.K., Ireland, Canada, France, Germany, Iceland, the Netherlands, and Latin America by Unilever. Slim·Fast® promotes diets and weight loss plans featuring its food products.

Slim·Fast® was started in 1977 by S. Daniel Abraham as part of the Thompson Medical Group. In 1987, Abraham took the brand private, and it was acquired by Unilever in 2000.

Slim·Fast® struggled, as did many diet foods in 2002 with the rise of low-carb diets, with a drop in sales during one year of 21 percent. The brand responded in 2004 with a line of low-carb items that were designed to capture this market and also introduced Slim-Fast Optima products which were lower in sugar than the standard Slim·Fast® products.

Slim·Fast® used the phrase “a shake for breakfast, a shake for lunch, then a sensible dinner” for many years to describe the use of the products within the Slim·Fast® plan. With the addition of snacks and an approach that allows for different calorie plans, the brand now advocates a more flexible system. The brand has recently become focused on achieving success through tying its use to the Best Life Diet. There is evidence from a 2003 study that Slim-Fast is successful at achieving long-term weight loss for those that follow the diet.

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